Vision, Mission & Values



Our vision is to become Jordan’s leading private financial institution. We strive to achieve this goal through acquiring advanced, secured services, in line with the best banking practices.


Mission Statement:

Our mission is to provide our corporate, retail, and investment clients with customized, high quality and competitively priced financial solutions. Through both our ever-increasing regularly enhanced range of cutting-edge banking solutions and our efficient distribution channels, we are committed to delivering world-class products and services that reward our stakeholders and customers, as well as our personnel.



  • The Bank’s employees are our greatest asset.
  • The Bank’s clients are our first priority.
  • Transparency is the foundation of our credibility.
  • A sense of responsibility is the guide to our customer service.
  • Our commitment to continuous improvement.
  • Our responsibility lies firmly with our society.