Vision, Mission and Values


Our vision to become Jordan’s leading private financial institution. We strive to achieve this goal through acquiring advanced, secured services, in line with best banking practices.

Mission Statement

Our mission is to provide our corporate, retail, and investment clients with customized high quality competitively priced financial solutions. Through both our ever-increasing and regularly enhanced range of cutting-edge banking solutions and our efficient distribution channels, we are committed to delivering world-class products and services that reward our stakeholders, customers, and our personnel.

Our Values

  • Our employees are our greatest asset.
  • Our clients are our first priority.
  • Transparency is the foundation of our credibility.
  • A sense of responsibility is the guide to our customer service.
  • Our commitment is to continuous improvement.
  • Our responsibility lies towards society.